LOS ANGELES, CALIFORNIA – JUNE 29: (L-R) Chairman of Disney Studios Content Alan Bergman, Producer, President of Marvel Studios and Chief Creative Officer of Marvel Kevin Feige, and CEO of The Walt Disney Company Bob Chapek attend the Black Widow World Premiere Fan Event at Dolby Theatre on Jin Los Angeles, California. This, from the side who refers to mothers as “chest-feeders” and “birthing persons.” This, from the side that, if challenged, cannot define what a woman actually is, while simultaneously undermining them by allowing biological males to compete in female sports, where they dominate. This, from the side who claims that women don’t actually exist, and are simply a social construct. His first attempt at making this happen has utterly failed, and continues to bomb as audiences tune completely out of bait-and-switch shows like Hawkeye, which are intended to emasculate every single male, whilst flooding the narrative with ultra-strong females who can toss men three times their size around like ragdolls. He’s determined to get the MCU to the point where, according to Feige himself, “more than half” the heroes will be women.
Kong nabbed $467 million against an estimated $200 million dollar budget, despite being critically panned.įeige has said in the past that he’s thoroughly committed to gender and sexual diversity, which has come at the cost of strong storytelling and character development. This isn’t the first time another property has managed to outdo a massive Disney/Marvel film in terms of budget-to-profit ratio. Ghostbusters: Afterlife has has been out for a little over two weeks, yet has managed to rack up almost $147 million against a $75 million dollar budget, sans marketing. By comparison, Avengers: Endgame spent an eye-watering $200 million just on advertising alone! The film cost about $200 million to make, not counting advertising costs, which were at least another $100 million. Consider the box office performance of competing properties that have nothing to do with the superhero craze.Īfter over a month since release, The Eternals has managed to snag a scant, paltry $385 million, and that’s after taking worldwide earnings into account. If anything, it’s just the cherry on top of a cake that is quickly going stale.
That being said, wokeness might not be what’s killing the MCU… at least not entirely. Rodriguez/Getty Images for Disney) *** Local Caption *** Brie Larson LOS ANGELES, CA – APRIL 22: Brie Larson attends the Los Angeles World Premiere of Marvel Studios’ “Avengers: Endgame” at the Los Angeles Convention Center on Apin Los Angeles, California. And finally, Hawkeye, which is currently the least watched show on the streaming platform, to date. Next up was Loki, which Disney touted as a mammoth success, only for the actual viewership numbers to paint a different story. Then, there was the disaster that was Falcon and the Winter Soldier, which boiled over with controversy, and caused a ton of viewers to tune out in the middle of the second episode. WandaVision started out with a lot of potential, but it fell apart in its final few episodes, thanks to some poor narrative choices.
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On the TV front, things aren’t going much better. Even established characters like Natasha Romanoff couldn’t make it work in Black Widow, which made only a fraction of what it should have. Prior to that, Shang-Chi and the Legend of the Ten Rings barely made its budget back, before turning a minuscule profit in comparison to all the MCU films that came before.
(Photo by Jesse Grant/Getty Images for Disney) HOLLYWOOD, CALIFORNIA – OCTOBER 18: (L-R) Kit Harington, Lia McHugh, Kumail Nanjiani, Producer and VP of Production & Development at Marvel Studios Nate Moore, Salma Hayek, Executive Producer and Marvel Studios Co-President Louis D’Esposito, Richard Madden, Director/Screenwriter Chloé Zhao, Gemma Chan, Producer and President of Marvel Studios and CCO of Marvel Kevin Feige, Brian Tyree Henry, Executive Producer and Executive VP of Production Marvel Studios Victoria Alonso, Lauren Ridloff, Don Lee, and Angelina Jolie arrives at the Premiere of Marvel Studios’ Eternals on Octoin Hollywood, California.